(Deutsch) Arbeitsbeispiel: Bundesverband des deutschen Bestattungsgewerbes

Work sample: campaign for German National Undertakers Association

This press ad campaign was praised enthusiastically by the client, but did not air for financial reasons. Despite this, the campaign is still one of my favorite projects. Idea: Make people think and talk about what they repress. And – in a second phase – encourage them to think about their own funeral preparations.

In Jeffrey Zeldman’s famous “Ad Graveyard” and in the Dutch magazine “Uitvaart” this campaign has finally found a worthy and dignified tomb.